C.A.P. it: Another Sales Acronym You Can Use

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C.A.P. it: Another Sales Acronym You Can Use The majority of selling is not technique, but plain old people skills. READ MORE	Writing Direct Mail Copy: 10 Point Checklist Like the fisherman's lures, good direct mail copy is critical to a mailer's success. Here's some pointers on how to write it. CALL TO ACTION	connect Vol. 6 #2 Lane change: the grand old art of pivoting. VIEW THE ONLINE ZINE