C.A.P. it: Another Sales Acronym You Can Use
The majority of selling is not technique, but plain old people skills.
Writing Direct Mail Copy: 10 Point Checklist
Like the fisherman's lures, good direct mail copy is critical to a mailer's success. Here's some pointers on how to write it.
CALL TO ACTION
connect Vol. 6 #2
Lane change: the grand old art of pivoting.
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